Your website may be up and running, but are your potential customers able to find it? Search Engine Optimization, also known as SEO, is a long-term strategy that is geared to help your website come up higher in organic search results.
Our SEO programs are focused on increasing the number of visitors who come to your website after performing a Google search. We work to increase the number of times your website appears in search results, especially on the first page of results for highly-valued keywords. Simply put, the more often your website appears towards the top of search results for searches related to your services, the more likely it is that someone will come to your site.
Our SEO team will monitor your website analytics to ensure search engines are serving it up in organic search results. Twice a month, we examine the data and make strategic changes to the on-page content, meta information, and technical aspects of your website. By making the content more accessible to search engines, it will be delivered to the people who are searching for your services.
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In the past few years, high-quality content has become an increasingly important ranking factor in search engine algorithms. This should be common sense- how can your website rank well for a term that does not appear on your website? You tell us about which services you want to rank highly for, and our content writers will start writing new unique content based on how your website is already performing in search engine results and against your competitors’ websites.
Tell us the names of your top local competitors and we will start monitoring their rankings for a limited set of keywords. We will use this knowledge to help guide our SEO actions and more importantly, help your website climb in local searches.
Every month, you’ll receive a comprehensive report detailing your SEO progress, along with recommendations and tips from our SEO Team for how you can boost your rankings with additional marketing efforts.
Links from older, more established websites can boost your website’s credibility and help it rise in the rankings. We will acquire ten high-quality external links a month to help improve your website’s domain authority and page rank.
Google’s ranking algorithm considers many factors when determining how to display search results. Google’s goal is to display the most relevant and popular results for any given keyword query and are therefore the most helpful to search engine users. If this didn’t work, you would still be using a phone book to find new businesses! To make search results more relevant, they are also influenced by the user’s current location and past search history.
By having original, informative content on your website that is relevant to the services you offer, you are off to a great start! Establishing authority/popularity on search engines takes more time. If you have a brand-new website it can take years to develop credibility with search engines, especially in competitive areas. Running a Pay-Per-Click (PPC) campaign and paying for top search results is the only way to get to the top of search engine rankings immediately.
Have you created a Google Business listing for your business? Our SEO team cannot create these profiles for you, but we can help manage and optimize them. Visit https://www.google.com/business/ for info on Google Business listings and how to establish them. Once you’ve verified your listing, let us know and we can help you optimize it.
Search engine optimization takes time. Vendors who promise overnight results are likely using black-hat tactics that will get your website penalized by Google. However, there are several steps that you can take to establish the credibility and authority of your business. Some simple actions you can take that have noticeable results include making your website mobile-friendly, establishing a Google Business listing, and encouraging clients to add reviews and testimonials through Google+, Yelp, and other referral networks. Ask us to learn more about what you can do to increase your rankings!
SEO should only be a small part of your overall digital marketing strategy. The goal of search engine optimization is to make your website accessible to search engines, ultimately bringing more traffic to your website. Although increased web traffic normally translates to more appointments and sales, there are many reasons why people might choose to navigate away without scheduling an appointment or making a purchase. If this is occurring, we can discuss other digital marketing options like Pay-Per-Click advertising, to drive paying customers to your business. Please reach out to your Account Manager if you are interested in learning more about our digital marketing options.
An impression is counted every time your website appears in search results. We aim to increase the number of impressions because it increases the likelihood that a searcher will visit your website. Clicks are counted every time someone selects a search result that brings them to your site. Increasing clicks and web traffic can help drive more sales and bring new customers into your business.
Why aren't we number one when we type in "______?"
Why aren't we in the Google map results?
How can we increase our rankings faster?
Why aren't we seeing more sales, leads, consults etc.?
How is an impression different than a click?
Years ago, people used the yellow pages and flipped through the phone book to find businesses and services near them. Now in the age of the Internet, search engines and review sites are a crucial source of information for local businesses. Our directory scrub services allow us to control 50+ online listings displayed by the top search engines and review sites in one central location. Not only are all your listings consistent and accurate, but they also include enhanced content such as a business description, hours of operation, a logo, photos, and a tagline that can help build your online reputation.
Our unique relationship with these online directories gives us complete control over your listing on their sites, allowing us to immediately change and update content. Run our Listings Scan Tool to see how your business is being listed online!
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