Pay-Per-Click Advertising

If you’ve ever done a Google search, you’ve probably noticed that the top search results are signified as an “Ad.”  (see the photo below) If you want a quick way to jump to the top of search engine results, running a Pay-Per-Click (PPC) campaign for a certain service or special can help drive website traffic and attract new customers. You give us a budget and we use specialized software to bid on the keywords that will drive the most engagement for your business.

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What Does “Pay-Per-Click” Mean?

It’s simple- you are only charged when someone clicks on your ads, therefore you are “paying per click.” The cost-per-click will vary depending on who else is competing for ad space. Ad placement is determined not only by your bid, but also by the quality of your ads. DocWeb will create optimized ads and landing pages to outperform your competition and create a positive first impression with your customers.

 

You’ll receive monthly reports to keep up with your campaign and best of all, there’s no long-term commitment! Contact us today for a free competition analysis and personalized budget recommendations.

Pay Per Click screen capture

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PPC Frequently Asked Questions

  • What is Pay-Per-Click/PPC/Google Adwords?

    What is Pay-Per-Click/PPC/Google Adwords?

    • Pay-Per-Click advertising allows you to pay for top search engine results.
    • You are only charged when someone clicks on your ads- hence the name "pay-per-click" or PPC for short.
    • Google Adwords is the program that is used to manage pay-per-click advertising on the Google search engine network (You can also run pay-per-click ads on Bing, but we don't currently support that search engine).

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  • How Does PPC Advertising Work?

    How Does PPC Advertising Work?

    • You pick out the service you'd like to advertise, and we will create a list of keywords, ads, and a landing page that will help increase the quality of your ads.
    • The landing page is designed to encourage people to contact your place of business to learn more about your services and contains a form to direct inquiries to your office.
    • If someone searches for your services using a keyword that we are bidding on, your ad will appear. If they click on the ad, they are brought to the landing page where they can learn more about the service and your business.
    • Don't Click On Your Ads!! This will cost YOU money and skew the campaign statistics.
  • Ad Placement and Bidding

    Ad Placement and Bidding

    • Our goal is to have your ads appear in the first or second spot of search results to give them maximum visibility.
    • Ad placement is not only determined by how much we are willing to bid on certain keywords, but also by the quality of the ads, your website, and landing page. Google doesn't want to serve up spammy or irrelevant content to its users! Having a custom landing page helps increase the quality of your ads.
    • We use an advanced software program that helps us adjust our bidding strategy to ensure your ads remain cost-effective.
    • The software program also suggests new keywords for us to bid on that might not be as obvious, but have a high-value to the campaign.
  • What Should I Spend on PPC Ads?

    What Should I Spend on PPC Ads?

    • It depends on the service you want to advertise and what you have for competition.
    • If you have several competitors bidding on the same keywords, the ad campaign will be more expensive to run.
    • Our team can put together a specific proposal based on your geography and services. Contact us to get started!
  • Why Can't I See My Ads?

    Why Can't I See My Ads?

    Some of the most common reasons are:

     

    • You are searching from outside of the search radius. In many cases, we don't want to compete nationally for ad space because it’s unnecessary and expensive. Most of our campaigns are set to a 30-40 mile radius around your business, as those are the people who are most likely to take advantage of your services.
    • We've already spent your daily budget. To ensure maximum visibility throughout the month-long campaign, we stop your ads from appearing once they hit a certain daily budget.
    • You are searching for a keyword we aren't bidding on.
    • You have certain ad-blocking software or security settings on your browser that limit the types of ads that can be shown.