Have you ever gone to a restaurant based on the reviews, or left a review of an amazing (or amazingly terrible) place you’ve been to? Maybe that made you wonder how important a good review can be for a business. It made a man named Oobah Butler wonder. He used reviews to make the shed in his backyard the highest rated restaurant on TripAdvisor. Kind of goes to show the difference a good review can make.
Have you been feeling like your brand is a bit stale? Maybe you aren’t being found by the right audience, or you’ve been meaning to improve your social media presence, but haven’t gotten around to it. Just as you would put on your best outfit for a date, your brand should be designed to look great as well. With a beautiful, customized, and easy-to-use website, your clients will want to come back after the ‘first date’ or their first visit to your site. Keep reading to learn how to fall in love with your business all over again!
Branding your business is important for so many reasons including recognition, building trust with customers, and increasing the value of your company as a whole. It can be a process and there are multiple aspects that go into branding your company the right way. Here are some tips to build a strong brand!
Continue reading How To Build A Strong Brand
We get it- blogging is time-consuming and on top of running a business, staying active on social media, and updating your website, blogging can just seem like too much. But blogging (done right) can provide major benefits to your business including more website traffic, new leads, and increased revenue. Continue reading Why Should My Business Have a Blog?
At this point, we all know that social media plays an important role in online marketing. But do you know the latest trends? What should you be adding to your social media strategy? The big three are Facebook, Twitter, and LinkedIn, but did you know that Facebook Messenger, Instagram, and Snapchat are new and trending? We’re here to help you stay up-to-date with trends in social media!
Continue reading What’s Trending in Social Media?
When you’re creating your brand, it’s important to pay attention to everything, even the little details. While you may be excited about your new logo, or beautiful colors you’ve chosen, you still need to pay attention to typography! That is the visual component of the written word, including font choices, sizes, etc. Let’s get right into some things you should think about before choosing the style of your typography. Continue reading Branding: Why is Typography Important?
How often do you update your website? If you have to think about it, it’s most likely not often enough. Today we’re talking about the importance of website maintenance and why you need to be updating your website regularly.
Another day, another acronym! Don’t worry, we can help you understand what SSL certificates are and why your website should have one.
Different colors evoke different emotions and that’s important if you want to brand your company (spoiler, you do). The graphic above is perfect if you’re looking for some inspiration.