website maintenance

Importance of Website Maintenance

How often do you update your website? If you have to think about it, it’s most likely not often enough. Today we’re talking about the importance of website maintenance and why you need to be updating your website regularly.

Your website isn’t something that you can just ‘set and forget’ because a website is never truly done. Rather, it’s something that should be updated regularly, whether that’s a total website re-design, adding content, or simply updating your specials monthly. A neglected website creates a poor first impression for both current and potential customers, which isn’t the impression you want to make. Rather, you want customers to enjoy your website and stay engaged with your business.

Does Maintenance Help SEO?

Making regular updates to your site can also help with Search Engine Optimization, or SEO. When an update is made, a search engine crawls (visits) your site and frequent updates may help your website rank higher in search engine results. When you don’t update your website, your company is more likely to be surpassed by competitors who are on top of website maintenance. So, regularly updating your site can certainly help improve your SEO.

Are you aware that website maintenance is important, but don’t have time to regularly update your site? We have maintenance plans to fit everyone’s needs!

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